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Case Study Brighton Video · Web · CRM

Bailey Power, video, web
& CRM
delivered.

UPS specialist Bailey Power collaborated with Cheeky Monkey Videos for a brand film, a fully bespoke website and a branded downloadable brochure, all delivered in just 26 days from initial filming to final sign-off.

▶ The Bailey Power brand film
Client
Bailey Power
Location
Brighton
Project Timeline
26 days brief to approval
Deliverables
Film · Website · Brochure
01 / The project

Video, web design and sales infrastructure as one.

Bailey Power specialises in supplying and maintaining uninterruptible power supply (UPS) systems. These are critical power units that provide instant back up and protect sensitive equipment whenever mains power fails. They collaborated with Cheeky Monkey Videos to capture compelling visual content such as website videos, design and launch a fully optimised website and develop a branded downloadable brochure.

Deren and Gabor spent a day on site at the client’s Brighton premises, capturing dynamic footage of the warehouse environment and the critical power units themselves. This included aerial drone shots to contextualise the scale of operations and ground level takes. We also interviewed key personnel, ensuring authentic narration that resonates with prospective industrial buyers, showcasing not just what the client does, but why it matters.

From scratch, we also built a fully bespoke website aligned with the clients brand identity and target audience. A CRM system was embedded to automate enquiry capture, follow-ups, and nuture sequences, turning website traffic into actionable sales opportunities.

02 / The challenge

A specialist business with no unified digital presence.

“Their digital presentation lacked a cohesive visual identity, engaging content and a conversion-centric lead process...”

Bailey Power operates in a specialist technical market where credibility is everything. Industrial buyers researching UPS solutions expect to see a business that looks as reliable as the equipment it supplies. Before working with us, the business had no brand film, no optimised website and no system for turning enquiries into qualified leads.

A technical product requires confident visual storytelling: drone shots of the warehouse, close-up coverage of the power units, interviews with the people who know the systems inside out. Static photography alone wasn’t going to cut through.

The brief was clear: create everything from scratch (video, web, CRM and a sales brochure) fast enough to matter, and built to work together rather than as a set of disconnected assets.

Bailey Power warehouse, UPS systems on site
▶ On location · Brighton
The story

One day on site, one cohesive story.

In a single day at the Bailey Power Brighton premises, Deren and Gabor captured everything the project needed: the warehouse environment, close coverage of the critical UPS units, drone aerials to show the scale of operations and interviews with the people who know the systems best.

That footage became the brand film you see here, and the same assets fed straight into the new website and the downloadable brochure. Nothing was shot in isolation, so every deliverable tells the same confident, consistent story to industrial buyers.

The result is authentic narration that shows not just what Bailey Power does, but why it matters.

03 / The solution

Three integrated deliverables, one cohesive project.

We structured the project in three parallel workstreams, film, web and print, all drawing from the same day of on-site shooting so nothing was produced in isolation.

01 / The film shoot

One day on site. Drone, interviews, warehouse.

A full day at the Bailey Power Brighton premises capturing the warehouse, the UPS units, drone aerials and key personnel interviews. Every shot was planned to serve both the brand film and the website in a single efficient day.

02 / Website & CRM

A bespoke site with automated lead capture.

Built from scratch to match Bailey Power’s brand identity and speak directly to industrial buyers. A CRM was embedded to automate enquiry capture, follow-ups and nurture sequences, turning every visitor into a tracked opportunity.

03 / The brochure

A professional asset for offline sales.

Using assets and messaging from the shoot and new website, we created a polished downloadable brochure. Designed for easy distribution via the CRM system and the sales team, it gives prospects a high-value takeaway they can view anywhere.

“

This project shows how combining video, web design and sales infrastructure creates far more impact than isolated assets...

04 / Behind the scenes

From the shoot.

One day on site at Bailey Power’s Brighton warehouse and premises.

08 images · 1 day
Bailey Power warehouse interior Bailey Power UPS systems close-up Bailey Power drone aerial Bailey Power interview setup Bailey Power ground level shoot Bailey Power equipment coverage Bailey Power on location Bailey Power on location Brighton premises
05 / Services provided

Three disciplines. One team.

Film, web and print all handled in-house. One brief, one point of contact, one invoice.

04 services · 1 project
06 / The outcome

26 days from brief to final approval.

A modern digital presence, high-quality video assets and a sales-ready brochure, all built together and all working together.

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