Case Study Promotional Film · Sport Community & Wellbeing

XLFC - a promo film for a football club like no other.

XLFC approached us to create a dynamic promotional video showcasing their unique football experience and community spirit.

Client

XLFC

Sector

Football & Community

Approach

Scripted · shot-planned

Deliverable

1 promotional advert

01 - The project

A film built on planning, not improvisation.

A detailed written script and shot plan were developed in advance, ensuring every scene had purpose and flow. This structured approach meant that nothing was improvised on the day - allowing the shoot to run efficiently and smoothly.

Filming took place across a mix of training grounds and interview setups to highlight both the athleticism and community aspects of XLFC.

Every shot was designed to highlight XLFC’s modern style and strong sense of community. The finished video delivers a clear and engaging representation of what the club stands for.

The film

A story told shot by shot.

The brief was clear: a dynamic promotional video that showcases XLFC’s unique football experience and community spirit. Every beat of the script was mapped before a single frame was shot.

Built around a detailed script and shot plan, the finished film carries the energy, teamwork and ambition at the heart of the club, with confident on-camera delivery throughout.

☉ On the pitch with XLFC

02 - The client

The UK’s leading 11 a-side weight-loss and mental health support football clubs.

XLFC is far more than a football club. It is a movement built around fitness, friendship and wellbeing - bringing people together on the pitch to support both their physical health and their mental health.

They came to Cheeky Monkey Videos wanting a film that captured their unique football experience and community spirit, and put what the club stands for in front of a wider audience.

11 a-side football Weight-loss support Mental health support Community-led

03 - The preparation

Memorising lines was crucial.

It was important for our client to memorise their lines before filming. This preparation was crucial. - The XLFC brief

It allowed for more natural performances, reduced retakes, and gave us more time to focus on the creative direction and visuals.

Because the script and shot plan were locked in advance, the team on the day could concentrate on capturing the energy of the club rather than figuring out the next set-up. Everything pointed back to one goal: a film that genuinely feels like XLFC.

04 - How we made it

Scripted, planned, and shot with purpose.

From the written script through to the final edit, every stage was designed to highlight both the athleticism and the community at the heart of the club.

01 - Script & plan

A written script and shot plan.

02 - The shoot

Training grounds and interviews.

Filming took place across a mix of training grounds and interview setups to highlight both the athleticism and community aspects of XLFC. With lines memorised, performances stayed natural and retakes were kept to a minimum.

03 - The look

Modern style, real community.

Every shot was designed to highlight XLFC’s modern style and strong sense of community. The finished video delivers a clear and engaging representation of what the club stands for.

07 - The outcome

Energy, teamwork and ambition.

The final advert successfully captures the energy, teamwork, and ambition at the heart of XLFC. With its strong visuals and confident delivery, the video serves as a key piece of promotional content for the organisation.

☉ What it says

A clear, engaging representation

The finished video delivers a clear and engaging representation of what the club stands for.

☉ How it feels

Modern style, strong community

Every shot was designed to highlight XLFC’s modern style and strong sense of community.

☉ What it does

A key promotional asset

Strong visuals and confident delivery make the advert a key piece of promotional content for the organisation.