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Case Study Product Launch · Sports Brand Wokingham, Berkshire

Yuray: launching a new gym bag in a single day.

Collaborating with Yuray, a sports brand focused on innovative product design, on the launch of their new Duffle gym bag.

The film

A clean, high-end launch film.

We shot Yuray's new Duffle gym bag on location at a working gym in Wokingham, capturing a mix of static product visuals and cinematic movement shots, all in a single day with a three-camera setup.

The result is a sleek, vertical launch film built for social and web, presenting the product with the same care that went into making it.

Client
Yuray
Sector
Sports & Product Design
Timeline
Single day shoot
Setup
Three-camera · 3 crew
01 · The project

A clean, high-end product story.

Cheeky Monkey Videos filmed on location at a gym in Wokingham with three crew members. Filming and photography were completed in a single day, using a three-camera setup to ensure multiple angles and dynamic coverage throughout the shoot.

Both Deren and Luke operated the cameras, whilst Krzysztof operated sound and set-up, working in close coordination to capture a mix of static product visuals and cinematic movement shots. Lighting and composition were carefully planned to ensure consistency across formats, ensuring that each product was presented in its best light, both literally and creatively.

The final suite of video ads and photos effectively showcased Yuray’s products in a sleek, professional style suitable for web, social media, and marketing use. The project demonstrated Cheeky Monkey Videos’ capability to deliver high-quality creative content under time-sensitive conditions, combining visual precision with storytelling that elevates the client’s brand identity.

Yuray gym shoot - product and movement coverage
☉ Yuray · on location in Wokingham
02 · The client

A sports brand built on innovative design.

Yuray is a sports brand focused on innovative product design. They came to us for the launch of their new Duffle gym bag, a product that needed to be shown off with the same care that went into making it.

“We’ve had an amazing day shooting a new brand, a new bag with the Cheeky Monkeys.”

Sports brand Innovative product design New Duffle gym bag Premium positioning
03 · The brief

Clean, high-end, and consistent.

The brief called for a clean, high-end look that would highlight the brand’s attention to detail, while remaining consistent across both photography and video content. The Yuray brief

The challenge was to present a single product across two formats, photography and video, without either feeling like an afterthought. Every angle, every frame, had to carry the same premium, considered tone.

That meant lighting and composition were carefully planned to ensure consistency across formats, so each product was presented in its best light, both literally and creatively.

And all of it had to happen in one day, on location at a working gym, balancing static product visuals with cinematic movement shots.

04 · How we did it

One day. Three cameras. Total coverage.

A three-person crew and a three-camera setup let us capture multiple angles and dynamic coverage throughout the shoot, balancing static product visuals with cinematic movement shots.

01 · On location

A working gym in Wokingham.

We filmed on location at a gym in Wokingham with three crew members, completing both filming and photography in a single day using a three-camera setup for multiple angles and dynamic coverage.

02 · The crew

Deren, Luke & Krzysztof.

Both Deren and Luke operated the cameras, whilst Krzysztof operated sound and set-up, working in close coordination to capture a mix of static product visuals and cinematic movement shots.

03 · Post-production

Premium aesthetic, start to finish.

Following the one-day shoot, the post-production process began immediately. The edit focused on maintaining Yuray’s premium aesthetic, balancing clarity, simplicity, and impact.

05 · Services provided

Everything, in-house.

One team, one day on location, one premium suite of assets. Click any service to see how we approach it.

Video & photography · 1 day
06 · From the shoot

On set with Yuray.

Stills from the one-day shoot at the gym in Wokingham.

05 images · 1 day
Yuray gym shoot still Yuray gym shoot still Yuray gym shoot still Yuray gym shoot still Yuray gym shoot still
07 · The outcome

A premium suite, delivered fast.

Combining visual precision with storytelling that elevates the client’s brand identity.

Shoot length
1day
Filming and photography both completed in a single day on location.
Camera setup
3cam
A three-camera setup for multiple angles and dynamic coverage throughout the shoot.
Deliverables
Ads+
A full suite of video ads and photos, suitable for web, social media and marketing use.
“
We’re looking forward to releasing the videos and all of the shots we’ve made today!
Yuray · on the day of the shoot

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